ABOUT RALLY
We know that it takes a team to bring dreams to life. Rally’s team works hard to create premier custom athletics, USA-grown cotton garments, and ready-to-wear apparel, and provide promotional products to make your team or brand stand out. Learn more about our team, the Rally story, and what services Rally has to offer.
THE RALLY LEADERSHIP TEAM
Torey Rose, former owner of FAM USA in Snellville, Georgia, has been in the manufacturing space for over 31 years.
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Co-Owner & SalesIn high school, Rose apprenticed at a designer bridal shop where she learned to create patterns and size garments properly. She later began a bridesmaids' dress business out of her home which she continued to run while raising her four daughters. She coached girls’ varsity volleyball for over 14 years and later served as the girls’ basketball coach. Rose, as well as most of the other coaching staff, remained frustrated with the uniform selection process. With a challenge from the school’s administrator, Torey began making the team’s uniforms. Questions from other teams led to her making lots of uniforms, and after three years, You’re Sew Special Athletics was born. YSS Athletics focused on enhancing the community’s economy by keeping the manufacturing of sports uniforms local. By doing this everyone benefited- schools, gyms, rec programs, and sports teams. Torey has found mentors in the manufacturing industry, and today is one of the few female-owned apparel manufacturers in the United States. In 2015, the company became FAM USA because its sole focus was no longer just on athletic apparel. This is when the company began offering wholesale services and began seeing its largest growth. FAMUSA was a family-run business with all four of Rose’s daughters actively working as part of the leadership team. Over the years, Torey and the business have won many awards, and she has been part of many local, state, and national organizations. Her no-quit attitude and desire to always do what is best for her employees and customers have led her to form partnerships that have continued to help her business thrive and advance when many in the industry have failed.
Zeke Chapman, former owner of Chapman Trading Co. in Sandersville, Georgia, has been an entrepreneur since he was 11 years old.
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Co-Owner & Production ManagerA small cow herd bought with a youth FSA loan led to a little boy earning money to purchase a bull by selling produce to his friends and family. Several years later, he used the money raised from his cow herd and produce business to purchase screen printing equipment. Chapman Trading Co. officially opened its doors in 2017 and expanded rapidly. The year 2020 brought about unexpected challenges that the team adapted to by helping small businesses and other non-profits raise money while also keeping their own rural business afloat. Through a partnership with Georgia FFA, a dream was realized in 2021 through what is now Magnolia Loom. This brand tells the story of how seeds in the ground become the finished product you wear. The Magnolia Loom brand is rooted in transparency and support of small businesses, educational partners, and others in need. Since its inception, the company has given back over $275,000 to different causes. Chapman has a giving heart and defines success in his business by his ability to be able to give back, no matter the cost, because others have always given to him so that he could realize that success. The garments produced by Magnolia Loom tell a story- the seed, the cotton, the yarn, the fabric, and the shirt is handled from start to finish right here in the southeastern United States.
THE rally story
After working together for over two years to produce the highest quality, most comfortable 100% cotton t-shirt available on the market, Chapman Trading and FAM USA are under one roof in Sandersville, Georgia as Rally Apparel.
Since 2021, the process of creating the famous Magnolia Loom brand, a 100% American-made, Georgia cotton t-shirt, has involved a stop at seven different locations after leaving the farm. With this new partnership, two of those stops will be eliminated as FAM USA moved its entire operation to Sandersville, and the team is added garment dyeing to its list of capabilities. By moving the cut and sew process from Snellville and the dying process from Burlington, North Carolina, over 660 miles of a garment's journey has been eliminated.
Today, in 2025 after the merge, the new Rally Apparel still offers the same exceptional services that the two entities offered before - custom sublimation, cut, sew, decorating, and embellishment. Additionally, you will still be able to order promotional products and have items screen printed or embroidered. This new cooperative allows for an enhanced experience, bringing your brand, garments, and vision to life.
RALLY Services
Bringing Ideas to Life
Research & Product Development
Have a great idea for a custom apparel item? If you can dream it, we can make it! From our state-of-the-art technology to skilled team members, Rally can create apparel that fits your dreams.
Cut & Sew
From start-up to full production cut and sew needs, Rally has the capacity to fill various order sizes to meet your needs from teams to large bulk clothing orders.
Garment Dyeing
Rally has the ability to dye cotton garments any color you wish! Garment dyeing is the preferred method of coloring cotton apparel because it results in a softer fabric.
Sublimation
We have the technology, creativity, and skilled team to bring to life any pattern on any clothing you wish. With our in-house sublimation technology, we can create uniforms, pullovers, collared shirts, and more with any design you can imagine.
Private Labeling/Custom Apparel
We work with brands and companies alike to make their products come to life and hit the streets or take the fields. Not sure what this might look like for you? One of our recent projects has been collaborating with Guardian Caps, creating a cover that matches the other helmets on the football field. Rally makes the fabric cover for all Guardian Caps!
Promotional Products
Signs, banners, cups, pens, notebooks, you name it, we can make it happen. We don’t only work with fabrics, but we can help your brand be seen through promotional items.
Reach out to our team to see what items fit your scope and budget.
Custom Decoration and Embellishment
From screen printing to adding the extras to cheer uniforms to set you apart on the competition floor, we can customize any shirt, uniform, or apparel we create for you. When you work with Rally, we partner with you to bring your apparel dreams to life.
Start your order
Rally Apparel Co-op collaborates with you to bring your apparel and branded item needs to life. Fill out the form today to start your order.